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MKT 360 - Professional Selling: Industry Profiles & Overviews

Industry Profiles and Reports

♦  Industry Reports @ Business Source® Premier  UofL Libraries Electronic Database
Summary and analyses of key metrics, trends and forecasts for category, subsegments and leading companies.

Select Industry Profile from drop down list under Publication Type.   Enter NAICS code in designated box lower on the page, or industry name in main search box at top.

♦  First Research and BMI Industry Reports via ProQuest (ABI/INFORM Complete™)  UofL Libraries Electronic Database
Brief reports on about 200 industries.

Click Browse under ABI/INFORM Complete title at top.  Select First Research or Business Monitor International (BMI) Industry Reports under Industry and Market Research heading.  Select industry from list.  Use "Narrow results by"  option in column at right to filter results by location, subject or publisher.
Click Data & Reports under ABI/INFORM Complete title at top. Remove checks from boxes in front of "All company research" and "All market research". Check "Industry reports" box. Type industry name in search box at top or use Look up industry under Search options.

♦  Hoover’s™ Industry Snapshots @ LexisNexis® Academic  UofL Libraries Electronic Database
Brief (1-2 pg.) industry overviews listing key players, competitors, rankings, associations, and publications.

From left (blue) sidebar, select Sources and then Find Sources.   Expand Industries & Markets under Publication Type.  Check Industry Directories & Profiles.  Click Find Sources.  Check Hoover’s Industry Snapshots and then OK – Continue.

♦  Standard & Poor's Industry Surveys  Print Resource--Table 15 Ekstrom Reference Dept.   

Current environment, trends, profile, operations, statistics, financial ratios, references and company analyses for
53 North American industries
updated twice a year.

Click to view sample report.
Industry issue dates are listed in front of bound volumes.
Previous and next scheduled survey dates are on front page of each industry survey.

Ekstrom Library, 1st Floor – Table 15 (to the right of Reference Desk)
Ask at desk for latest unbound issues.

Call number: HC 106.6.S74

♦  Plunkett's Industry Almanacs  Print Resource--Table 15 Ekstrom Reference Dept. 
Market research, statistics, trends and leading company analyses for select industries.
Ekstrom Library, 1st Floor – Table 15 (to the right of the Reference Desk)

E-Commerce &
Internet Business


Call Number:
HF5548.325.U6 P58

Energy & Utilities



Call Number:
HD9502.U52 P58

Health Care



Call Number:
RA410.53 .P58




Call Number:
HD9696.C63 U5287




Call Number:
H5429.3 .P58




Call Number:

Wireless, Wi-Fi,
RFID & Cellular



Call Number:
HE7601 .P58

♦  Hoover's Handbook of Industry Profiles Print Resource--Table 15 Ekstrom Reference Dept.    
Analyses and trends for 300 industries


Ekstrom Library, 1st Floor – Table 15
(to the right of Reference Desk)

Call number: HD2328.H36

♦  Manufacturing & Distribution U.S.A. Print Resource--Table 15 Ekstrom Reference Dept.    
Industry analyses, statistics and leading companies


Ekstrom Library, 1st Floor – Table 15 (to the right of Reference Desk)

Three volumes. Call number: T12 .M34

Class Handouts

Industry Codes

Use these websites to identify industry NAICS and SIC codes, which can be used to locate additional industry information in various resources. 


  UofL E-Resource
Subscription database or other electronic resource available via UofL Libraries.  Unless otherwise noted, e-resources are accessible from remote locations with ULink ID and password. For more information about remote access see Connect From Home.

  Print Resource
Available in book, journal or other printed document format.  Call numbers and general locations are listed.  Some items may circulate, but most reference books and periodicals are restricted to the library.

  Free Internet Source
Available to anyone with an Internet connection.  Simply click on the link provided.  In you encounter a problem with a link, please contact Sue Finley @

Please note some sources may be available in more than one format.



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